Dynamic Leadership in Innovation

Shirley Ko is a dynamic leader and innovation expert with an extensive background in driving growth for global technology, financial services, and consumer brands. With a focus on customer experience, brand strategy, and service design, Shirley has helped organizations enhance their offerings and penetrate new markets by leveraging creativity, data-driven insights, and cutting-edge methodologies.

Transformative Initiatives for Growth

In her role as Director of Growth & Innovation at Ogilvy Consulting, Shirley has spearheaded transformative initiatives that help companies unlock growth through exceptional customer experiences, innovative product launches, and the development of innovation capabilities. Shirley’s expertise spans design thinking, UX, customer journey mapping, and proposition development, making her a strategic partner for businesses seeking to stay ahead in competitive industries.

Empowering Women and Girls

Shirley is also the Chair of Rally Asia, a giving circle that uses an Effective Altruism approach to support non-profits dedicated to empowering girls and women in need. Under her leadership, Rally Asia has raised over HKD1,000,000 (USD 128,000) in grant funding to aid organizations focused on uplifting vulnerable populations.

Diverse Experience and Strategic Insights

Prior to her time at Ogilvy, Shirley worked as an innovation consultant at EY, where she advised clients on business transformation, experience design, and service blueprint mapping. Her diverse experience also includes roles at Prophet and Bow & Arrow, where she contributed to growth strategies for leading brands across multiple sectors, including financial services, FMCG, and technology.

Commitment to Innovation and Social Impact

Shirley holds an MBA in Hospitality & Service Industries from Glion Institute of Higher Education, where she graduated as valedictorian and led various initiatives, including serving as Editor-in-Chief of The Glion Insider and chairing the HeForShe Glion Committee. She is also a certified Scrum Master and has extensive expertise in agile methodologies, making her adept at driving cross-functional teams to deliver innovative solutions that meet market demands.

With a passion for innovation and a commitment to social impact, Shirley is dedicated to helping organizations grow while contributing positively to the world. Through her work, she continues to inspire, lead, and drive meaningful change across industries and communities.